One of the reasons that platform football games like the newest version of the FIFA series, the 08, stay so incredibly popular, is their ability to develop in the right direction. One of the big new things for FIFA 08, was the fact that you could now develop a player, and play an entire season as him. Meaning that you solely controlled him in game situations, thereby becoming a pro football player.
Nike have turned that into their brilliant new ad "Take It To The Next Level". They cater perfectly to an entire world of football enthusiasts, mostly spectators, and as FIFA 08 did, they fulfill fantasies.
It's one of this weeks most watched sports clips on Youtube, and will most likely stay just that..
Streetbeat
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