So...you are one of the largest manufacturers of sporting goods and shoes in the world.
You are known for being smart, savvy and continiously birthing generations of consumers who have a disciple like following of your product.
You have never (and probably will never) speand 100's of millions of euros/dollars/pounds on becoming the official sponsor of the World Cup/Olympics/World Championships (of any kind)*.
You've used all sorts of cool advertising and marketing, and also been lucky enough to retain the services of several legendary (who knew at the time) athletes.
It's an Olympic year and your main rival HAS spent a huge chunk of money on acquiring sponsorship rights** (remember they have to spend almost the same amount again to make the sponsorship work alongside every other Olympic sponsor).
What do you do.....
Well you release a shoe for nearly every damn event in the Olympics!!!
Here's the BMX sample from our good friends at Sneaker Freaker
Well, my friends at sneakerfreaker have the latest efforts....
*The company is sponsoring 22 of the 28 competing Chinese federations.
**Adidas is an official sponsor of the Olympics. In addition to paying a reported $80 million for the sponsorship position, the company has coordinated a marketing blitz that includes opening an average of two stores a day in the country.
You are known for being smart, savvy and continiously birthing generations of consumers who have a disciple like following of your product.
You have never (and probably will never) speand 100's of millions of euros/dollars/pounds on becoming the official sponsor of the World Cup/Olympics/World Championships (of any kind)*.
You've used all sorts of cool advertising and marketing, and also been lucky enough to retain the services of several legendary (who knew at the time) athletes.
It's an Olympic year and your main rival HAS spent a huge chunk of money on acquiring sponsorship rights** (remember they have to spend almost the same amount again to make the sponsorship work alongside every other Olympic sponsor).
What do you do.....
Well you release a shoe for nearly every damn event in the Olympics!!!
Here's the BMX sample from our good friends at Sneaker Freaker
Well, my friends at sneakerfreaker have the latest efforts....
*The company is sponsoring 22 of the 28 competing Chinese federations.
**Adidas is an official sponsor of the Olympics. In addition to paying a reported $80 million for the sponsorship position, the company has coordinated a marketing blitz that includes opening an average of two stores a day in the country.
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