Sunday, April 20, 2008

The trouble with Hype Williams...

It's not that long ago that i couldn't contain my joy over the incredible Kanye West video for "Homecoming", directed by Hype Williams.
So when i heard that he was doing the video for the new Mary J. Blige single "Stay Down", i couldn't have been happier. Especially because it's my absolute favorite track off her newest album. It's one of those songs that at first listen might strike you as pretty ordinary and maybe even a little corny. But it is also the kind of song that hits home, if you're going through something when you hear it...it hits home! Anyways...

The trouble with Hype Williams is, that he sometimes shows a complete lack of good taste. Like the year(s) where everything he did had to be split screen. He did the Ne-Yo video with great succes, but then completely overdid it with the rest, like LL Cool J, Young Yeezy etc. (although i will admit the Robin Thick one was pretty sick..).

He's had a pretty good year with Kanye and others so far, but i just can't imagine what he was thinking with this MJB video. Is pretty safe to say that he had a decent budget, and it's pretty safe to say that he has creative control, even with Mary. So how did he come up with the idea of shooting Mary in front of a blue screen in various furs, and just run shots of Antartica behind her? I'm puzzled. And how did he get Mary to go along to it? Especially since this song really screams for a video with serious content!

Just scratch my eyes out please...




Streetbeat

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